Manebi SS’25 Photoshoot

Local Production

For the SS’25 campaign of March the Brand, we developed and executed a concept rooted in fluidity, transformation, and sustainability. Titled “March with the Waves,” the campaign plays on the dual meaning of the brand’s name and the idea of moving in harmony with nature, rather than against it.
Water served as the central visual and symbolic element of the shoot, representing both renewal and responsibility. The campaign highlighted the brand’s sustainable collection, crafted from repurposed materials, through striking underwater photography that evoked weightlessness, intimacy, and change.
From concept development to final production, we led the creative direction and visual storytelling, delivering a series of stills and videos.